Seen in public. Run in private.

The firm the world sees, and the firm behind it.

A digital studio for professional service firms: websites, search and advertising out front; intake, portals and custom software behind them. Law is where we started.

By appointment · South Florida

A laptop taken apart: the screen lifts away from the keyboard and five cards fan out of it, one for each step of a sample evening intake, from Intake form received at 9:47 pm to Client update sent at 10:02 pm. A brass magnifying lens rests on the last card.
Sample Firm, P.A. · Sample on test data

01 Two firms

Every professional firm is two firms.

One is the firm the world sees: the website, the search results, the ad that brought the call. The other runs behind it: the intake, the signatures, the payments and the spreadsheet holding it all together. We rebuild both, and we keep them running. Where software you already license does the job, we configure it instead.Note 1

  1. Our first-stage Assessment report lists, item by item, what to configure and what to build.

02 Yours

Yours from the first day.

Accounts are opened in your practice’s name. The code, the data and the documents belong to you. If you ever leave, nothing has to be unwound.

Send a private inquiry

Sample Firm, P.A. · Sample on test data

The office closed at six. The matter opened at 10:01 pm.

An ordinary Tuesday for a fictional firm. A new client answers the questions your lawyers wrote, signs the engagement letter and pays the retainer into your firm’s own account. The matter opens in your practice system without anyone retyping it.Note 2

  1. 9:47 pmIntake form receivedOn a phone, from your website.
  2. 9:58 pmEngagement letter signedGenerated from the answers; who signed and when, on record.
  3. 10:01 pmRetainer paidInto your firm’s own account. We never touch client funds.
  4. 10:01 pmMatter openedIn your practice system, documents filed to the right folder.
  5. 10:02 pmClient update sentIn your voice, approved by you.

Five steps between 9:47 pm and 10:02 pm, with nobody at the firm at work. Sample Firm, P.A., a fictional firm, on test data.

  1. Your firm approves every intake question, fee term and client message before it goes live. The approval step is written into the statement of work.

What we do

Two doors. Start with either.

Most firms need both: to be found, and to run well once a client arrives. Start with one door and add the other, or buy any service on its own.

01

Visibility

How clients find you, and what they find.

We take an established brand and bring it up to modern standards, so the right people find you and what they read is accurate.

  • Brand and website
  • Search and AI visibility
  • Advertising and campaigns
Visibility services
A sample firm website, the search result that leads to it, and what an AI assistant says about the firm. A fictional firm, on test data.

02

Operations

How the work gets done once a client arrives.

We take the paper-heavy work online: intake, signatures and payments, a portal where clients and staff see where things stand, and software built for how your firm works.

  • Client intake and portals
  • Custom software
  • Stewardship
Operations services
A sample practice dashboard: a new matter that opened overnight, every step done. A fictional firm, on test data.

Already established?

That is where we start.

You have a name people trust, and a website or a set of tools that no longer matches it. We take over what is there, find what is quietly broken and bring it up to date without losing what you have built.

Inside one established firm’s own setup we found a website search engines could not read, analytics that had stopped counting weeks earlier, and staff email failing the checks that keep mail out of junk folders. We fixed all three.Note 3

  1. One firm, not named. We walk through what we found and how it was fixed, privately, on request.
An audit report for a fictional firm, laid out as ours are: what we found, and what we kept.

Built before, shown privately.

We don’t name clients. The work belongs to the people we did it for. What we can show you is the software itself, on test data.

A brass magnifying lens resting on a signed engagement letter from Sample Firm, P.A., a fictional firm. The lens enlarges the client's signature line, signed electronically on Tuesday at 9:58 pm.
The engagement letter from 9:58 pm, generated and signed. Rendered, on test data.
  • At least five years

    building the systems professional firms run on.Note 4

  • Within months

    a prototype became a live legal platform: intake, signatures, payments and a client portal, in daily use.Note 5

  • About three days

    to connect a firm’s portal to its document storage.Note 6

  • Terms you can read first

    The fee and the exit terms are in writing before you sign. How we work sets them out.

Ask for the walkthrough

  1. Specifications, briefs and reports dated 2018 to 2026, shown privately.
  2. From an unlaunched demo to the platform the firm runs on. Shown privately, on test data, after a mutual NDA.
  3. Case folders created and filled automatically, with a full test run before launch.

Wednesday, 8:30 am. Your staff start from an open matter, not a voicemail.

A client portal that answers “where does my matter stand?”, a dashboard that shows each person what to do next, documents drafted on your letterhead, and connections to the software you already pay for. Accounts are opened in your practice’s name. The code, the data and the documents belong to you.

What your staff open at 8:30 the next morning: the night’s work done, and each person’s next step. A fictional firm.

Law is where this began, and where it works best.

A law firm runs on conversations, signatures and paperwork: a call that becomes an intake, an intake that becomes a letter, a letter that waits for a signature. That chain has many hand-offs, so it is where we learned the most. The same method fits any professional service firm.

Every service is fixed in scope and price before it starts.

You can stop after any stage.

Need something that isn’t on the list? Ask for a custom package. Already have a web team, an ad agency or an IT vendor? We work alongside them.

  1. 1Assessment

    We review your website, search and advertising as a new client would meet them, walk through your intake with a test client, never a real one, and map the software you already pay for. You receive a written report in plain English and a fixed-price recommendation you can take to anyone.

  2. 2Build

    A statement of work sets the scope, dates, price and an acceptance checklist before we start. The last part of the fee is due only when the checklist is met.

  3. 3Stewardship

    Monitoring, security updates, verified backups, a monthly allowance of changes and a monthly report. Month to month after a short minimum, with no exit fee.

The paper each stage ends with: the Assessment report, the statement of work and the monthly Stewardship report. Specimens for a fictional firm.

This site names no clients.Note 7

You deal with Daniel Levine, the Principal, from your first inquiry to your last update. There is no account manager in between.

No client logos, quotes or figures appear here. What you would want to see, Daniel shows you in person, on test data.

  1. We name a client only with written consent, and this site names none. Discretion and data lists what stays private.
The letter Daniel sends, on Reference Nexus letterhead, addressed to a fictional firm. On it, Daniel’s card. The person on it is the person you deal with.

Tell us what your firm needs next.

By appointment · South Florida

Daniel Levine's business card, close up and lit from the side: Reference Nexus, Principal, letterpress in Ink on cotton, with the brass foil node on the rule.

Five short steps, in your own words. Daniel Levine reads every inquiry himself and replies within one business day.Note 8

Received a letter from Daniel about a private page on your firm? You don’t need the form. Email [email protected] or call 954-614-7925 and he’ll send it.

  1. No reply by the end of the next business day? Call 954-614-7925.
A desk at 10:01 pm, dark except for an open laptop. Its screen shows the practice dashboard with the night’s five steps, each marked Done. Beside it lie letters, a business card and a brass lens.

Tuesday 10:01 pm

Your office is closed. A new client has just filled in your intake form, signed the engagement letter and paid the retainer.

Overnight 12:10 am

While everyone sleeps, the conflict search runs and waits to be checked.

Wednesday 6:00 am

Before anyone arrives, each person’s list for the day is ready.

The same desk at 8:30 the next morning, in low sun through the window. The laptop now shows Wednesday’s list, and a cup of coffee stands beside it.

Wednesday 8:30 am

Your staff walk in to a new matter that is already open, with each person’s next step waiting.

Illustration. The screen shows sample data.